Building An Animal Registration Business
An animal registry is a central bureau where information
concerning certain categories of animals is stored in a computer
bank and made available to owners in various fashions.
Member clients provide details of their animals (breed, size,
individual identification, lineage, age, sex and owner interests,
such as sales,breeding or showing. The registry is not equivalent
to official registration, but may lend a degree of "class" to
animals (and members) that are listed.
Your customer benefit by having their animals listed (registered)
-- its sort of a status symbol in registering their animals that
may help increase their value.
The bigger your registry grows, the more of as status symbol it
might become! Your primary service, however, is listing of
animals, owners, events and sorts of information contained in the
registry data files.
An IBM (or compatible) computer is a must these days, but you
don't need an expensive one to start with. An XT or AT
compatible with a 20 metabyte hard disk and a good data base
program would be fine to start with. The minimum cost for an
adequate setup, including programs should be in the $1000 range.
When people join your registry you send them form to fill out for
animals they wish to register. There could also be provisions for
herds or flocks or any information the owners feel is important.
Since you can manufacture your own forms on your computer, you
will be able to accommodate all of your clients.
The spaces in your forms hold information that equates to fields
in your computer program, so the information can be typed in from
the form and then sorted as needed.
The membership fee may include an initial group of animals to be
registered, with additions being considered on an individual
basis.. In return, you send out membership cards (for the owners)
and a computer generated certificate of registration for each
animal or group of animals ( a fancy printout of the information
sent in by the owner).
members receive a monthly (or so) newsletter and/or listing, and
may request specific information or listings at any time at any
time (for a fee, of course). The newsletter has information about
shows, results of contests, auctions and member comments, wants
and a section for animals for sale.
Examples for one-time listings are Hereford Bulls for sale; red
Dobermans listed or at stud, and owners of llamas or ostriches in
the state. It takes only a few moments to obtain sorts of this
type of information, so service can be fast and the price,
reasonable. This information, however, can be extremely helpful
There are many good reasons to register pets and stock animals:
planning, breeding, selling, trading, consultation, etc. The
information (data bank) is set up by animal and then breeds. It
includes pedigree (if any), description, name (if applicable),
owner interests, location plus anything else them member thinks
should be noted, such as training or special markings.
Clients automatically receive an initial listing of the category
in which their animals are listed and can order (and pay for)
additional sorts of information at any time. Computer sorts can
quickly find any information listed -- such as a 2 year old
brindle female boxer for sale under $200, or a complete list of
all longhorn bulls.
Other possibilities include lists of breeders (who handles what),
specialized veterinarians, animal hospitals, burial facilities,
special shows, sales and fairs of interest to the breeder.
Some breeders or suppliers would gladly pay to be included
(advertise or just receive mention) in listings that are
routinely sent to potential customers. Some might even pay to
have their advertisements included in all mailings.
Fees are charged for membership (retainer) and for registration
of animals. The individual animal registration fee should include
disposition (note when it is sold or dies and retire the record),
but not re-registration to a different owner.
The new owner would need to become a member to receive member
benefits and continue the animals registration. Additional income
is realized from sales of requested listings and sales of
information to non-members.
One way to start an animal registration business is to set up
your computer for listings of subjects of interest to your
potential customers, as suggested above.
Then place ads in animal related publications and contact as many
animal as you can. Offer an introductory price for listing their
animals and for copies of information you have on file.
Of course, you won't have extensive listings at first, but you
can supply these at a later (promised) date, after your bank has
Be sure to give official listings certificates for each animal.
Ideally, you should use at least 24 pin dot matrix printer,
assuming you can't yet afford a laser jet. The certificates may
not sound like it to you, but they ARE IMPORTANT -- they are
"proof" of registration!
A cheaper alternative method is to work with a printer to provide
commercially printed certificates that you fill out with a
typewriter and sign with a flourish!
Be sure to display your registry name prominently in any case;
date and sign each certificate.
Although you may be well versed in the subject, it is a good idea
to subscribe to animal and breeder trade journals for the animals
you list. This way you will stay current and always be in a
position to plan your sales activities according to the needs of
For example, letting your clients know about forthcoming events
that might affect them. This information is excellent filler
material for your newsletters.
Alternative applications include compiling and renting
specialized mailing lists, mailing out specialized information to
your membership (which is a valuable special interest group),
data bank searches, arranging meetings between interested
parties, disseminating information on behalf of clients and
offering technical books for sale.
Another interesting alternative is to keep total track of high
value animals that are not eligible for purebred status.
An example word be Longhorn cattle, certain breeds of llama or
ostrich -- where your registry could track the lineage and
provide a unique and valuable service to breeders with large
Possible problem area: be careful not to say or infer in your
correspondence That animals listed in your service are registered
purebreds - which might cause trouble.
You don't register the animal as a purebred, Democrat or
Republication -- you simply make an official entry (anyone can
use the word "register" so long as they don't intend to mislead.
With your register, you simply enter data about an animal or
flock into YOUR records and provide statistical sorts of
information to your clients.
H.H BAKER ASSOCIATES, 207 Wabash Ave.,Chicago, IL 60606,
312/663-4040. Publishes GROOM & BOARD and PET AGE magazines for
the trade; both are $25 yr.
ALLEN PUBLISHING CO., Allen Park Dr.,Salt Lake City, UT 81405.
Publishes PHEASANT FANCIERS AGRICULTURE GAZETTE for bird raisers.
FANCY PUBLICATIONS, INC., Box 6050, Mission Viejo, CA 92690.
Publishes CAT FANCY, DOG FANCY and HORSE ILLUSTRATED magazines.
KENNEL REVIEW, 282 N La Brea, Los Angeles, CA 90036. Magazine for
SHOW RING MAGAZINE, Box 1399, Albany, TX 76430, 915/762-2242.
Monthly magazine about shows and sales of farm livestock and
purebred breeding industry.
THE AMERICAN QUARTERHORSE JOURNAL, Box 32470, Amarillo, TX 79120,
806/376-4811. Official monthly publication of the American
ZIT ROBINWOOD, INC., 4 Loudon St.,Leesburg, VA 20075,
703/777-6508. Publishes THE HORSE DIGEST, news and business
journal of the horse industry.
HARCOURT BRACE JOBANOVICH PUBLICATIONS, 1 E 1st St.,Duluth, MN
55802, 218/723-9303. Publishes monthly PETS/SUPPLIES/MARKETING
for livestock and pet suppliers, pet retailers and pet food
PET BUSINESS, INC.,7330 NW 66th, Miami, FL 33166. Monthly
magazine for the entire pet industry: groomers, breeders,
QUILL CORPORATION,,, 100 Schelter Rd.,Lincolnshire, IL
60917-4700. Office suppliers (including computer supplies).
REYNOLD PRESS, Box 125, Bustline, CA 95322. 3- line rubber
stamps. Write for price list.
OLYMPIA PRINTING.., 1282 Monomoy, Aurora, IL 60506. Business
cards and stationery. Write for price list.
WALTER DRAKE, 4119 Drake Bldg., Colorado Springs, CO 80940. Short
run business cards and stationery. No choice of layout or colors,
but good quality.
Click here now to visit Online Shopping Store for
Essential reviews of the best UK/US shops, stores and web sites featuring email rewards,
discount prices, sale bargains, cheap deals, special offers and promotional coupons/vouchers.
Including christmas gifts,christmas gift idea, christmas gifts for men, golf christmas gift,
christmas toys, wine christmas and holiday gifts, etc...|
Your information will be kept confidential and will be used only by me to send you my newsletter.
I assure that your privacy is respected and protected.