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Business And Market Intelligence For Critical IT Professionals
Business And Market Intelligence is aimed at professionals responsible for making critical IT decisions.
Using a Web menu, IT professionals can search the many years of archive for full-text
articles from hundreds of IT and business publications, including Electronic Commerce News,
Computerworld and New Media Age.
Good Business And Market Intelligence systems are becoming essential to corporate health. Business And Market Intelligence allows managers to take the
pulse of their firm by giving them access to crucial performance indicators.
Business And Market Intelligence Makes Sense...
Thanks to this fast-developing technology, IT professionals and directors can do away with
unintelligible spreadsheets in favour of a user-friendly company dashboard, which offers an
instant appraisal of how the firm is doing. Never in the field of free-market economy has so
much been known by so few across so many organisations.
Visualizing the image of thousands of captains of industry cheerily steering their vessels through
stormy waters using pinpoint technology is attractive, it is still not always like that. If
make-or-break decisions are based on such intelligence, it is vital that the information should
be correct.
Business And Market Intelligence Figurng It Out To Make Sense!
Its like the printed word, once a figure is enshrined in HTML or PDF it assumes an authority
way beyond its origin. Figures that meant little when scribbled on the back of an envelop assume
untold significance in the chief executive's online overview. Such numbers are there to be analysed,
scrutinised and acted upon.
With Business And Market Intelligence, the human capacity for incompetence is matched only by its capacity to deceive, so the
data you get out is only as good as the data you put in. Strategic decisions can only be made with
confidence if business leaders are fully able to trust the integrity of that data.
Business And Market Intelligence Corrective processes
Although, the input of data is just as important as the chief executive's analysis of the online
performance monitor. But the former will not receive as much attention as the latter. So it is
essential that vendors and IT directors ensure they build as many fail safes, verification tools
and corrective processes into Business And Market Intelligence as possible.
Abusing Business And Market Intelligence
From a strategic point of view, corporate firms should hope that senior managers do not start to
abuse this modern reporting system. Having access to a wealth of information is very exciting, but
it is open to a huge amount of abuse.
IT Leaders with a tendency to micro-manage will see this as another base camp on their climb to
full-blown megalomania, while grey bean-counters will see it as another opportunity to rule without
human contact.
Human Error with Business And Market Intelligence
Some systems already have colour-coded responses, showing red when targets have not been hit or
green when things are chugging along nicely. The US army, for example, provides a salient reminder
of the dangers of trusting in technology, following its attempt to portray modern conflict as clinical
and infallible.
During Serbia & Bosnia war, it took the accidental bombing of the Chinese embassy and various UN
positions before a shocked public realised technology can never put paid to the thing that starts wars
in the first place - human error.
To grab the problem in the bud, vendors should be discouraged from using real-time analytics, because
it causes more trouble than it is worth.
Business And Market Intelligence The Value Of Information
Using the real-time data can only help on an operational level, but when it comes to strategy, there
is a world of difference between data and information. To make informed decisions, IT managers need
information - data that is viewed in context. And the IT department must ensure business chiefs
understand the limitations of Business And Market Intelligence to help them make informed decisions.
Fragmented Business And Market Intelligence
However, if you look at things from the US intelligence agencies' perspective, you may have more than
a little sympathy for them. First, US intelligence is highly fragmented, relying on information
from 20 federal agencies, including the Coastguard, the FBI and the Department of Transportation.
Second, these agencies receive piles of information and alerts every day from contacts throughout the world,
and if they issued warnings for every threat, the chances are that you wouldn't want to go anywhere.
Business And Market Intelligence after 9-11
Following 11 September, it was found that the agencies had received warnings from various sources, but
had not strung the information together in a coherent way to form a deeper understanding of the dangers.
The new US Office of Homeland Security, set up following 11 September, has grappled with this
prioritisation problem, and has formed a new weapon to help in its war on terror. It is not based on
nuclear force, it is not based on conventional arms, nor does it rely on the development of a new
generation of real-life James Bonds 007.
Data Fusion Of Business And Market Intelligence
The latest weapon in the war on terror is IT based - the US Office of Homeland Security is looking to
data fusion to fight the terrorists.
Data fusion is the art of sifting through tonnes of data from disparate sources to pick out loosely
related nuggets of information that may not mean much on their own but start to form a more significant
picture when viewed together.
The US government has just agreed a huge contract with Autonomy, which will supply software to collect
and analyse intelligence. The software works by collating and categorising unstructured data such as
Web sites and emails and will be deployed across the desktops of more than 200,000 government employees.
The software extends search capabilities to text, video or voice messages, before linking information
together, summarising it and creating reports.
Business And Market Intelligence Tackling Future Problem
The US government is tackling a problem that is familiar to many firms. Companies can only take stock of
their market, and anticipate future threats and challenges if they too are able to thread useful bits of
information together into a coherent view of the clear and present danger.
This data may relate to customer buying trends, supplier selling trends or even information about where
competitors are likely to strike next. Firms should get used to sifting through their data wherever it is
kept in order to build up a coherent view of their business.
Of course, mining data sources such as emails might bring firms into conflict with data protection laws in
some cases. But it is worth considering the issues now so that workable systems can be set up to cash in on
what is the most crucial asset of many companies - their knowledge.
Whether you call it data fusion, Business And Market Intelligence or knowledge management, the need for such systems is clear.
To stay competitive, firms must exploit their knowledge, otherwise their chances of failure will increase.
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