Address Book Help

Address Book Help

Wal-Mart owned Asda's Address Book Help is the UK's number two largest supermarket online behind rival Tesco, presents ASDA.co.uk selling groceries, Address Book Help, clothing, Compact Discs CDs, DVDs, Games, Insurance, Contact Lenses, Flowers, Local Gifts and Photo and lots more, with Store locator, jobs opportunity, job vacancy, investors Press centre, Customer services and company history.

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The latest spinach food scare, which has claimed at least one life and sickened 183 other people, took many by surprise. After all, previous E. coli bacteria outbreaks were mostly associated with raw meat.

DATE DATA. The dates, for one, mean quite different things. For instance, "sell by" is more a guide for the store to know how long it can display a product for sale.

Worse, some dates can actually be quite misleading. Few folks, for instance, know when they buy meat, that even if the sell-by date is five days away, the refrigerator at home usually isn't cool enough to keep the meat fresh for more than two days.

Usually raw meat is kept around 30 degrees Fahrenheit, while the home refrigerator's temperature is set around 40 degrees to keep other things in the fridge (like vegetables) from freezing.

So, food safety experts suggest that whether it's ground meat, or a pound of steak, or chicken, consumers either eat or freeze it within two days of buying.

Of course, even frozen meats don't last forever. Some, like ground beef, need to be consumed within three months of being frozen. "Ground meat spoils more quickly because there's more surface area for bacteria to grow on, " says Tufts' Goldberg.

That's because formula must contain a certain quantity of each nutrient that is described on the label. And if formula is stored too long, it loses its nutritional quality, and also separates or form lumps that will clog the bottle nipple.

The Agriculture Dept., which regulates fresh produce and meats, only requires labeling of the date when poultry is packed at the farm.

However, many manufacturers are allowed to also add sell-by or use-by dates. "Grocery stores that grind their own meat can add their own package labels,"

Note that most of these dates are not an indicator of safety, rather of quality. "Some foods spoil if not refrigerated quickly enough —but they won't kill you," says Harrison.

BACTERIA'S THREAT.   Milk, for instance, starts deteriorating in quality quite quickly.

Pasteurized milk usually remains fresh for five days after its sell-by date. However, if milk isn't refrigerated promptly, it will develop a sour taste and spoil, even though it might not necessarily be dangerous.

However, the USDA claims that there is no significant difference in the nutritional value of pasteurized and unpasteurized milk, though pasteurized milk is a lot safer.

If a product already has harmful bacteria like salmonella or listeria in it, the bacteria will multiply and develop colonies within days, even in the refrigerator.

Then it is dangerous to consume. "In cases where the bacteria is already there, the use-by dates become irrelevant because they can harm you much before then," MORE ADVICE THAN COMMAND.  Salmonella and listeria can be fatal for young children, fetuses, and the elderly, and even healthy adults can get violently sick.

Many other foods, like potato chips or mayonnaise, that have oils or fat will go rancid and will taste bad before they can breed bacteria and hurt people.

Surprisingly enough, eggs have a pretty long shelf life and can last as long as five weeks after the sell-by date if refrigerated properly.

Ultimately, most of these labels should be used more as a guide, rather than a hard and fast expiration date. And the confusion might even be a little deliberate on the part of the government.

"Once the consumer takes it home, not even the government can find out exactly what happened, which is why it's unlikely you will have a definite safety label on perishable food."

For Address Book Help General enquiries,
please contact ASDA by any of the following methods:
Telephone: 0845 300 1111 (8am – 10pm, 7 days).,

Or you can write to The ASDA Home Shopping UK Store at:

Customer Services
ASDA House,
Southbank,
Great Wilson Street,
Leeds LS11 5AD
United Kingdom

Telephone: 0500 100055
Fax: 0113 241 7732
Minicom: 0800 0683003